Forced sale vs. private sale

5 min read·Updated: 28 June 2026·AuctionPlace editorial team

In a forced sale, a property is auctioned publicly to the highest bidder; in a private sale (freihändiger Verkauf), it is sold at a negotiated fixed price outside the public auction. Both routes have different advantages and disadvantages in terms of price, certainty and speed.

Side-by-side comparison

CriterionForced salePrivate sale
Price formationHighest bid on the day of the auctionNegotiated fixed price
Potential bargainOften below market valueCloser to market value
PredictabilityLow (competitive bidding)High
WarrantyUsually excludedNegotiable
FinancingMust be secured in advanceMore time
ProcedureOfficial, publicPrivate

When is an auction worthwhile?

An auction suits well-prepared buyers with secured financing who want to buy below market value and can bear the “as seen” risk.

When is a private sale the better choice?

If you are looking for planning certainty, more time to arrange financing and negotiable terms, a private sale is often the better option – even though the price tends to be closer to market value.

Frequently asked questions

Is a private sale also possible after debt enforcement?

Yes. In certain situations a property can also be sold privately as part of a realisation procedure, provided the parties involved agree. The requirements of the office are decisive.

See current property auctions all over Switzerland – prepared every day from official publications.

View auctions

Note: This article provides general information and does not replace legal, tax or financial advice. The official publications and the auction terms of the competent debt enforcement or bankruptcy office are decisive.

Read more